Podcast Episodes
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My Wife, My Best Friend, and My Bedroom
Most email marketers plan too much or sell too hard. Both kill results. In this episode, Igor breaks down his actual approach to writing emails that …
4 months, 3 weeks ago
The Black and White Movie
On a cramped Ryanair flight to Cyprus, Igor watched a woman type a 50-page report by hand on an ancient laptop. In this episode, that observation ope…
4 months, 3 weeks ago
From Glow Sticks to Copywriting Royalty with Neville Medhora
He wrote an email with the word boner in it, and it produced AppSumo's first $10,000 profit day. He went undercover as a homeless person for five day…
5 months ago
Taxing the Robot That Took Your Job
AI is coming for white-collar jobs. The question is whether anyone is going to do anything about it before the economy figures it out the hard way. I…
5 months ago
The Safe, the Lockbox, and the Work That Got Done
Repeat it in the mirror all you want. It's not going to make you rich. In this episode, Igor takes an unpopular but honest stand against affirmations…
5 months, 1 week ago
Should You Use Fake Scarcity, How Social Proof Can Backfire, and Effective Ways To Bypass ChatGPT’s Guardrails With Dr. Robert Cialdini
He got conned so often, he decided to study the con. The result: over seven million copies sold, a persuasion framework taught worldwide, and a thank…
5 months, 2 weeks ago
The Simplest Version of Running an Online Business
In this episode, Igor makes the case against the gazillion-tool model that's quietly draining your time and your bank account, and shares what he bui…
5 months, 2 weeks ago
The Beginning of the End of Prompting
For years, marketers have been copying and pasting between AI tools, re-explaining themselves to ChatGPT every single session, and manually doing eve…
5 months, 3 weeks ago
The Future of Email in an AI-Controlled Inbox with Gauher Chaudhry
Email isn't dead. But the inbox is changing in ways most marketers haven't even noticed yet — and the ones who aren't paying attention are going to g…
6 months ago
Jarvis, Funnels, and the End of Marketing Agencies
You're not behind because you're slow. You're behind because you're waiting. In this episode, Igor makes the case for one of Dan Kennedy's most decep…
6 months ago