Podcast Episodes

Brands After Vibes: Branding in the Days of Slop

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What happens when everyone becomes a brand for fifteen seconds? And what happens after brands become nothing more than ambient frequencies in our endless scroll? Today, we’re running back the highest…

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Published on 6 months, 2 weeks ago

[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution

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In this kickoff episode of Decoded, Phillip Jackson sits down with Pini Yakuel to explore the concept of "positionless marketing" — a radical rethinking of how marketing teams operate in an AI-powere…

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Published on 6 months, 2 weeks ago

Everything Must Merge

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Episode 405

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Massive acquisitions—from Skechers to Touchland to Foot Locker—aren’t just headline fodder; they reflect deeper shifts in how value is defined in commerce today. Phillip and Brian explore what this m…

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Published on 6 months, 3 weeks ago

[After Dark] SINNERS: Wooden Nickels, Gold Sovereigns, and the Price of Power

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Wooden nickels, gilded sovereigns, and a juke-joint cash drawer. We peel back the layers of Ryan Coogl…

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Published on 6 months, 3 weeks ago

Commerce as Sacred Symbol

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Episode 404

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Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that’s…

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Published on 7 months ago

*TEASER* Mustache Twirls and Bunions

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Access to our new Word of Mouth Index with Fairing, a brand…

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Published on 7 months ago

Cringe Sincerity and the Return of eBay

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Episode 403

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Phillip and Brian bring hot takes on eBay’s Met Gala presence, the latest tariff turmoil, and the future of autonomous driving. PLUS: Dissecting Warren Buffet’s retirement and new research on Gen Z v…

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Published on 7 months, 1 week ago

The Great Consumption Crisis

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Episode 402

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Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music fes…

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Published on 7 months, 2 weeks ago

Praying To AI in A New Cultural Climate

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Episode 401

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Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, t…

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Published on 7 months, 3 weeks ago

Everything, Everywhere, All at Once

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Episode 399

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Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generation…

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Published on 7 months, 4 weeks ago