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Making Your Marketing Sing
Episode 11
In episode 9, we take a break from big brand CMOs to hear from independent musician Will Dailey. Why this deviation? Well first, I've been trying to …
8 years, 9 months ago
Special Episode 2 from IBM Amplify on Watson Marketing
Episode 10
Special Episode - A second report from IBM Amplify on Watson Marketing and Cognitive Computing. Drew Neisser talks with Amber Armstrong, IBM Director…
8 years, 9 months ago
9 Special Episode from #IBMAmplify on Influencer Marketing
Special Episode - Drew Neisser reports from IBM Amplify 2017. Live from the conference floor. Get an up-to-date perspective in this special report on…
8 years, 9 months ago
Delivering Emotional Connections at Retail
Episode 8
Rich Honiball, is the CMO of the Navy Exchange (NEX), which generates over $2 billion in sales through over 300 retail stores worldwide that range fr…
8 years, 9 months ago
How to Make Sure You Grow with Your Organization
Episode 7
When Elissa Fink joined Tableau she was one of 40 employees that helped orchestrate a user conference for 200. Ten years later Tableau has a staff of…
8 years, 10 months ago
How to Get Your Employees Excited About Your Evolved Brand
Episode 6
Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals …
8 years, 10 months ago
Making Your Brand's Heritage Relevant
Episode 5
Lamenting the fact that the healthcare industry "says the same thing and blends into this mush," Arra Yerganian is "working to change the conversatio…
8 years, 11 months ago
How to Create Truly Exceptional Content
Episode 4
The notion of having a large-scale content studio in-house would be radical for many brands but that's just the opening scene for David Beebe who "se…
8 years, 11 months ago
Keeping your Eye on Your Customer
Episode 3
As a long-time financial services marketer, you would expect Dan Marks to have the science of marketing down pat. And indeed he does, having built a …
8 years, 11 months ago
How Patron Spirits Keeps Pouring It On
Episode 2
With over 70% share of the premium tequila market, it would be easy for Patrón's CMO to rationalize a conservative marketing approach. Instead, Lee A…
8 years, 11 months ago