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Engaged Employees Beget Better Marketing
Episode 18
Described as both a bulldog and a warrior, Intuit's VP of Marketing Patti Newcomer-Simmons built her reputation by seeking out the difficult challeng…
9 years, 2 months ago
How Mercy Corp Rebranded w $50,000
Episode 17
Dara Royer sat alone at her desk pondering the seemingly impossible--how do you rebrand a global organization with only a $50,000 budget? She knew i…
9 years, 2 months ago
Marketing's Torrid Trio: Storytelling, Data + Tech
Episode 16
Digital rock star and Spotify's Global Vice President for Growth & Marketing, Mayur Gupta, joins us in this week's podcast to talk predictive marketi…
9 years, 2 months ago
3 Keys to Creativity w Larry Robertson
Episode 15
There are three salient features of creativity, regardless of the form it takes: It's new, it's everywhere, and everyone can do it. This week we swit…
9 years, 3 months ago
Marketo's CMO Reveals The Engagement Economy
Episode 14
At one point in our inspiring conversation, Chandar Pattabhiram says "I've always believed that people buy candles not because they need candles, but…
9 years, 3 months ago
Thriving in the "Give to Get" Economy
Episode 13
Every brand strives to build emotional connections with its constituents but few have succeeded in the manner of Pete Krainik, founder and CEO of The…
9 years, 3 months ago
Creating Beautiful Customer Loyalty Programs
Episode 12
Ryan Linders, VP CRM, Loyalty, and Marketing Analytics at Sally Beauty provides a rare glimpse into the initial phases of building a customer loyalty…
9 years, 3 months ago
Making Your Marketing Sing
Episode 11
In episode 9, we take a break from big brand CMOs to hear from independent musician Will Dailey. Why this deviation? Well first, I've been trying to …
9 years, 3 months ago
Special Episode 2 from IBM Amplify on Watson Marketing
Episode 10
Special Episode - A second report from IBM Amplify on Watson Marketing and Cognitive Computing. Drew Neisser talks with Amber Armstrong, IBM Director…
9 years, 4 months ago
9 Special Episode from #IBMAmplify on Influencer Marketing
Special Episode - Drew Neisser reports from IBM Amplify 2017. Live from the conference floor. Get an up-to-date perspective in this special report on…
9 years, 4 months ago