Podcast Episodes
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If Marketing is Storytelling Then Learn from NYT #1 Bestseller Chris Bohjalian
Episode 48
Marketing is all about telling stories. Who could share better storytelling insights than #1 New York Times bestselling author Chris Bohjalian who al…
8 years, 8 months ago
Diversity Matters for Marketers - Not Just HR
Episode 47
Is your marketing department diverse? Does it reflect the target audience you are hoping to engage? If not, there's a good chance your communication…
8 years, 8 months ago
Building Your CEO Relationship
Episode 46
If your own CEO is skeptical about your marketing strategy, chances are you'll run into problems internally and externally. To operate more effective…
8 years, 9 months ago
Turning Your Blog or Podcast into a Lead Generation Machine
Episode 45
Whether you're considering entrepreneurship or eager to rise another rung on the marketing ladder, now is the time to be thinking about your personal…
8 years, 9 months ago
Content Marketing Reinvented by 93-Year-Old WNYC
Episode 44
WNYC's transformation from a traditional regional broadcaster to a multi-platform media powerhouse offers lessons for just about any marketer, especi…
8 years, 9 months ago
Redefining Core Brand Values for Marketing Success
Episode 43
A company without values is like a tree without roots. As soon it faces adversity, it will tumble over. When Denise Broady arrived at WorkForce Softw…
8 years, 9 months ago
Why The Best Talent is Going Client-side w CMO of Boxed.com
Episode 42
Boxed.com is in the business of delivering joy. Whether you work for the e-commerce startup or order from them, there's a good chance they'll make yo…
8 years, 10 months ago
Why Marketers Need to Add Cybersecurity to Their Priority List
Episode 41
Although the Equifax hack put cybersecurity on the priority list for 140 million Americans and scared the heck out of many others, it is hardly a new…
8 years, 10 months ago
Meet McDonald's Maestro of Social Customer Care
Episode 40
If you're not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Globa…
8 years, 10 months ago
How Shell is Drilling for Brand Loyalty
Episode 39
Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won't go out of their way…
8 years, 10 months ago