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B2B Brands Can Beat "Boring" and Bad Bounce Rates
Episode 141
What does a B2B brand's website have in common with a SuperBall? A significant bounce rate! Okay, maybe not the funniest joke, but it does transition…
6 years, 6 months ago
Navigating Modern B2B Media
Episode 140
Email is still innovative...right? One might argue that email marketing has become the Facebook of marketing strategies— It was cool at first, it has…
6 years, 6 months ago
Digital Superheroes: How Agari Makes a Bold Mission Real
Episode 139
What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that's exactly what Agari used to launch their …
6 years, 6 months ago
Marketing Adobe: How Ann Lewnes Plants Flags and Inspires
Episode 138
How do you effectively lead the marketing efforts of a 20,000+ employee tech giant well enough to make it into the American Marketing Association's H…
6 years, 7 months ago
Post-Sale Marketing and Keeping the Customer Smiling
Episode 137
Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able t…
6 years, 7 months ago
How Research Can Supercharge Your Marketing
Episode 136
When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your …
6 years, 7 months ago
How the Control Freaks at UTAK Are Cutting Through
Episode 135
What's your brand truth? Actually—let's pull back a bit: what is a brand truth? You could give it a few different names, but in essence, your brand t…
6 years, 7 months ago
Building a Lean, Mean, Lead-Gen Machine
Episode 134
About 5 years ago, Rebecca Stone joined LiveRamp and the CEO said, "I want you to be as sophisticated as possible in advertising, and how you use it.…
6 years, 8 months ago
Why B2B CMOs Should Mine Asteroids
Episode 133
You might think the first step to asteroid mining is get a rocket ship. Usually you would be right. But on this episode of Renegade Thinkers Unite, S…
6 years, 8 months ago
How SAP Hopes to Make the World Run Better
Episode 132
If you were constructing a bingo board based on the lingo in tech company discussions, you'd have "disrupt" right in the middle square, as it's basic…
6 years, 8 months ago