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168: Building A Challenger Brand with Matrixx Software
Episode 168
When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market …
6 years, 6 months ago
Big, Dirty, Greasy Marketing With Purple Wave
Episode 167
Ask most senior marketing executives to describe their company, and you'll often hear words like "workflow," "optimization," or "disruption" get thro…
6 years, 7 months ago
B2B Marketers Talking Turkey in Taxis
Episode 166
What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that's what! …
6 years, 7 months ago
The Art of Changing Your Brand Name
Episode 165
There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the ki…
6 years, 7 months ago
"Feline" Groovy: Building Nala Cat's 4.3-million-follower Brand
Episode 164
On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building,…
6 years, 7 months ago
Ambushing Goliath (the true art of challenger branding)
Episode 163
If you're a fan of renegade thinking, then you'll probably be a fan of David Thompson, CMO of Freshworks, and serial bold marketer. His marketing has…
6 years, 8 months ago
Working Like a Spartan
Episode 162
What comes to mind when you hear "Spartan?" Probably some version of the imagery found in 2006's blockbuster, 300. Scenes of great battle, troops act…
6 years, 8 months ago
Hitting the Books: Smartling's Story-based Marketing
Episode 161
How many languages do you speak? No judgements here—just curious. But, a safe bet would say that the majority of people reading this have a primary l…
6 years, 8 months ago
When's the Right Time to Rebrand?
Episode 160
"When the time is right, you'll know." It feels like an almost trope-ish answer to many of life's questions, or like the vague wisdom from a mentor …
6 years, 8 months ago
CRM for a "Budding" Industry
Episode 158
A major CRM company, Springbig, is blazing a trail. They've become a go-to provider in the industry they focus on, they've got a 98% customer retenti…
6 years, 9 months ago