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Hitting the Books: Smartling's Story-based Marketing
Episode 161
How many languages do you speak? No judgements here—just curious. But, a safe bet would say that the majority of people reading this have a primary l…
6 years, 2 months ago
When's the Right Time to Rebrand?
Episode 160
"When the time is right, you'll know." It feels like an almost trope-ish answer to many of life's questions, or like the vague wisdom from a mentor …
6 years, 2 months ago
CRM for a "Budding" Industry
Episode 158
A major CRM company, Springbig, is blazing a trail. They've become a go-to provider in the industry they focus on, they've got a 98% customer retenti…
6 years, 2 months ago
Why Avid is Powering Greater Creators
Season 158
Most CMOs "only" have to focus on businesses or consumers as their primary target. Avid, a multimedia tech company, actually markets products to both…
6 years, 3 months ago
From Shepherding to CMOing: How Simon Schaffer-Goldman Helps Case Paper Cut Through
Episode 157
Simon Schaffer-Goldman, of Case Paper, is really just your run-of-the-mill CMO. Well, except maybe for starting out as a shepherd in New Zealand. Al…
6 years, 3 months ago
Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders
Episode 156
On last week's RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in det…
6 years, 3 months ago
Why CMO Troubles Start with the CEO
Episode 155
What do you get when you combine a dash of academic rigor, a hint a marketing obsession (in the best way possible), a few critiques of modern CMO ten…
6 years, 3 months ago
The B2B Persona Problem
Episode 154
In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we're renegades, s…
6 years, 3 months ago
Mild to Wild: CPG to Software (Intuit)
Episode 153
When Intuit's Mary-Ann Somers took over as SVP & Chief Growth Officer of the Consumer Group business unit, she wanted to build upon the success of he…
6 years, 3 months ago
What B2B Marketers Can Learn From Drinking (and It's Marketing)
Episode 152
At Drugstore Publicis, a luxury shop on Champs-Élysées, you'll find more than a typical pharmacy. You'll find Joel Robuchon's L'Atelier Etoile restau…
6 years, 4 months ago