Podcast Episodes
Back to Search
The Art of the Strategic Shortcut
Episode 198
While California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying …
6 years ago
Rethinking Your Brand Promise…In a Hurry
Episode 197
Right around mid-March 2020, every brand, B2B or B2C, had to take a cold hard look at their brand promise and consider its relevance. Was the brand p…
6 years ago
Raising the Bar with Virtual Events
Episode 196
If you're looking for an example of a high-quality virtual event, you've got to check out Skillsoft's Perspectives 2020. Drew did, and he was absolut…
6 years ago
Generating Demand with Content Marketing
Episode 195
With physical events and direct sales canceled, the idea of filling the pipeline with valuable leads may seem daunting. However, many CMOs see this c…
6 years ago
Collaborating Creatively in the Zoom Economy
Episode 194
"Zoom, Zoom, Zoom" may seem like the title of a children's song, but for many of us, it's the reality of the workday—a string of Zoom meetings that t…
6 years, 1 month ago
How National Instruments Became NI
Episode 193
A rebrand is not a campaign, it's a new direction. That's why NI (previously known as National Instruments) brought on their first-ever CMO, Carla Pi…
6 years, 1 month ago
Decoding Your Company's True Brand Purpose
Episode 192
Brands must be handled with care. They are emotional, enduring, and convey everything a business stands for, so it behooves CMOs to ensure that their…
6 years, 1 month ago
B2B Values to Solve Any Marketing Challenge
Episode 191
When do company values matter? Just ask today's guest Peter Finter, the SVP and CMO at Couchbase: "It's when you have to make a hard decision, that's…
6 years, 1 month ago
The Logistics of Purpose-Driven Marketing
Episode 190
Enter overused marketing advice: Be authentic. Understand your customers. Helping is the new selling. Clichés, yes, but they are as true today as whe…
6 years, 1 month ago
Keywords and Cocktails: SEO Recipes for B2B Success
Episode 189
With budget cuts looming (or already made), CMOs are suddenly being asked to do even more with even less. Many are stirring up their inbound marketin…
6 years, 2 months ago