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Unlocking Employee Optimism
Episode 171
In 2017, Jeff Perkins was champing at the bit to get started as CMO of ParkMobile, a parking assistance app based out of Atlanta. He saw the 7.5 mill…
6 years ago
Scaling "Scrappy" and Growing Your Audience
Episode 170
One of the integral questions most marketers face is: How do I expand my audience?
Well, you could draw up a new campaign, make a new product—heck, y…
6 years ago
Small Tests, Giant Leaps
Episode 169
As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara has developed a serious taste for ad…
6 years ago
168: Building A Challenger Brand with Matrixx Software
Episode 168
When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market …
6 years ago
Big, Dirty, Greasy Marketing With Purple Wave
Episode 167
Ask most senior marketing executives to describe their company, and you'll often hear words like "workflow," "optimization," or "disruption" get thro…
6 years ago
B2B Marketers Talking Turkey in Taxis
Episode 166
What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that's what! …
6 years, 1 month ago
The Art of Changing Your Brand Name
Episode 165
There is probably nothing more fundamental to marketing than your brand name. It usually takes years to build awareness and equity, especially the ki…
6 years, 1 month ago
"Feline" Groovy: Building Nala Cat's 4.3-million-follower Brand
Episode 164
On this episode of Renegade Thinkers Unite, world-famous influencer Nala Cat—who is, in fact, a cat—joins RTU to meow her thoughts on brand building,…
6 years, 1 month ago
Ambushing Goliath (the true art of challenger branding)
Episode 163
If you're a fan of renegade thinking, then you'll probably be a fan of David Thompson, CMO of Freshworks, and serial bold marketer. His marketing has…
6 years, 1 month ago
Working Like a Spartan
Episode 162
What comes to mind when you hear "Spartan?" Probably some version of the imagery found in 2006's blockbuster, 300. Scenes of great battle, troops act…
6 years, 2 months ago