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Why Avid is Powering Greater Creators
Season 158
Most CMOs "only" have to focus on businesses or consumers as their primary target. Avid, a multimedia tech company, actually markets products to both…
6 years, 9 months ago
From Shepherding to CMOing: How Simon Schaffer-Goldman Helps Case Paper Cut Through
Episode 157
Simon Schaffer-Goldman, of Case Paper, is really just your run-of-the-mill CMO. Well, except maybe for starting out as a shepherd in New Zealand. Al…
6 years, 9 months ago
Guidelines for Effective CMOs: A Conversation With 6 B2B Marketing Leaders
Episode 156
On last week's RTU episode 155, Kim Whitler and Drew dove into a wide range of marketing topics, including exploring the CMO/CEO relationship in det…
6 years, 9 months ago
Why CMO Troubles Start with the CEO
Episode 155
What do you get when you combine a dash of academic rigor, a hint a marketing obsession (in the best way possible), a few critiques of modern CMO ten…
6 years, 9 months ago
The B2B Persona Problem
Episode 154
In the age of 1:1 personalization, it might be considered heresy to suggest that persona-based marketing is a false idol. But hey, we're renegades, s…
6 years, 9 months ago
Mild to Wild: CPG to Software (Intuit)
Episode 153
When Intuit's Mary-Ann Somers took over as SVP & Chief Growth Officer of the Consumer Group business unit, she wanted to build upon the success of he…
6 years, 10 months ago
What B2B Marketers Can Learn From Drinking (and It's Marketing)
Episode 152
At Drugstore Publicis, a luxury shop on Champs-Élysées, you'll find more than a typical pharmacy. You'll find Joel Robuchon's L'Atelier Etoile restau…
6 years, 10 months ago
Spurring Company & Category Growth at Brightcove
Episode 151
If someone ran up to you and said, "Congrats, you're now the CMO of a $165M tech company with about 500 employees," what would you do? First, maybe c…
6 years, 10 months ago
What Makes a Marketing Leader
Episode 150
What's it take to be a marketing leader? Well, you can have boundless knowledge of metrics, have a mind for strategy somewhere in the neighborhood of…
6 years, 10 months ago
Women in Marketing: Hard-Earned Lessons
Episode 149
In this special episode, three accomplished CMOs share their experiences as women in the marketing world. The featured guests include Kathy Button-Be…
6 years, 11 months ago