Podcast Episodes
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Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute
Episode 146
There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as …
6 years, 6 months ago
Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike
Episode 145
Frazier Miller says his first love was product management, which allowed him to focus on the customer. He brought that love with him as he moved up t…
6 years, 6 months ago
Aligning for Success with Anantha Narasimhan, Program Director of Global Marketing at IBM
Episode 144
Anantha Narasimhan is Program Director of Global Marketing for Unified Governance & Integration at IBM. Throughout his career in sales, analytics, an…
6 years, 7 months ago
Creating Brands, Asset Synergy, and Longevity with Michael Mendenhall, SVP, CMO, & CCO of TriNet
Episode 143
With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Mar…
6 years, 7 months ago
Marketing in the Financial Services World with Carson Group CMO Jud Mackrill
Episode 142
Today's episode features an interview with Jud Mackrill, CMO of the Carson Group. On this episode, Jud talks about marketing in the financial service…
6 years, 7 months ago
Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift
Episode 141
Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially…
6 years, 7 months ago
CMO Roundtable - Live at Dreamforce
Episode 140
Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dia…
6 years, 8 months ago
Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly
Episode 139
What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used th…
6 years, 8 months ago
Building Customer Experiences that Win with Jeannine D'Addario, Chief Marketing & Communications Officer of Guitar Center
Episode 138
Many brick-and-mortar retailers have struggled to succeed in the 21st century with the rise of e-commerce competitors. But a few marketers have manag…
6 years, 8 months ago
Marketing Automation Explained with Casey Cheshire, Founder & CMO of Cheshire Impact
Episode 137
Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, …
6 years, 8 months ago