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Discussing The Context Marketing Revolution with Author and Director of Market Strategy at Salesforce, Mathew Sweezey
Episode 166
According to Mathew Sweezey, we no longer live in a world where traditional marketing efforts will pay off in big ways. Instead, marketers need to re…
6 years, 4 months ago
Navigating the Role of CMO, with Joe Chernov of Pendo
Episode 165
As the new CMO at Pendo, Joe Chernov says that he “inherited something really special.” He joined us during his first week on the job to discuss ever…
6 years, 4 months ago
The Idea of Lean AI, with Author and Marketer, Lomit Patel
Episode 164
Lomit Patel is the Vice President of Growth at IMVU, and he’s also the author of the new book, Lean AI, which is part of Eric Ries' "The Lean Startup…
6 years, 5 months ago
The Power of Search and Credibility with Ashley Stirrup, CMO of Algolia
Episode 163
How much content has your company generated? And where does it all live? Could you find it if you wanted to? Well, you could if you were using Algoli…
6 years, 5 months ago
Creating Content that Converts with Craig Dekshenieks Director, Content & Marketing Operations at Aderant
Episode 162
Building up your brand is important for any organization. But how do you define your brand, and what do other people think of you? Sometimes, the ans…
6 years, 5 months ago
Marketing to Make an Impact with Henrique Saboia, Vice President of Growth at Kiva
Episode 161
Henrique Saboia didn’t always know he loved marketing, but when he discovered his passion for bringing products to market, talking to customers and d…
6 years, 5 months ago
A Better Way to Do Online Advertising, with James Avery, the CEO of Adzerk
Episode 160
When you think of online advertisements, what comes to mind? Pop up ads? Pre-roll ads that run before your Youtube videos? Maybe a huge banner ad tha…
6 years, 5 months ago
How Andy Mackensen, co-founder and CMO of SnackNation, is Having Fun and Connecting With Customers
Episode 159
Most of us spend an awful lot of time at work, and as a result, there has recently been a movement to make workplaces into places you actually want t…
6 years, 5 months ago
Is Marketing Always Smooth Sailing? A Discussion with Princess Cruises and Cunard Line Exec John Chernesky
Episode 158
Having the time of your life in beautiful, exotic locales doesn’t seem like a very hard thing to sell, does it? Well, it’s not quite as simple as it …
6 years, 5 months ago
From CMO to CSO: A Conversation with Gordon Henry of Thryv
Episode 157
Do you remember Yellowbook? If you do, it’s probably because of the work that Gordon Henry did while he was CMO of the company. During his tenure, he…
6 years, 5 months ago