Podcast Episodes
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Marketing the Future In an Older Industry with Kinestral VP of Marketing, Craig Henrickson
Episode 156
Most of the time a marketer is trying to convince you that their product or service will make your life better or solve some problems you have. Somet…
6 years, 5 months ago
How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively
Episode 155
Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking th…
6 years, 6 months ago
Are You Ready To Talk Super Bowl Ads?
Episode 154
On this special episode of Marketing Trends, Mission producer Hilary Giorgi and Mission audio engineer Matt Powell joined host Ian Faison to discuss …
6 years, 6 months ago
How Sydney Sloan, CMO of SalesLoft, Focuses on Alignment, ABM and Customer Journeys
Episode 153
Sydney Sloan didn’t fall into marketing accidentally. She always wanted to be in the field and she has been finding success as a marketer ever since …
6 years, 6 months ago
Creating The Marketing Strategy for Google Cloud, with Vice President of Marketing Alison Wagonfeld
Episode 152
Alison Wagonfeld might have gotten her start in marketing thanks to the promise of a turkey sandwich, but she found success thanks to a drive and int…
6 years, 6 months ago
Everything Is Awesome: Talking LEGO's Journey with VP of Marketing, Michael Moynihan
Episode 151
If you’re a longtime listener of Marketing Trends, you know that we have always been big fans of LEGO and its marketing journey. So we were thrilled …
6 years, 6 months ago
Cartoons and Contact Marketing with Stu Heinecke
Episode 150
There are any number of ways to approach marketing. How Stu Heinecke does it, though, is unique. Stu is the author of How To Get A Meeting with Anyo…
6 years, 6 months ago
Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin
Episode 149
Some people believe that it can be lonely to be a marketer in Silicon Valley — the land of product and technology and data and innovation. In that wo…
6 years, 6 months ago
The World of ABM with Eric Spett, CEO of Terminus
Episode 148
Getting buy-in is critical for any kind of marketing campaign. From the leadership to the sales team, everyone has to be on the same page when you’re…
6 years, 6 months ago
The Future of Search and Finding Success In The World of SEO with Sarah Bird, CEO of Moz
Episode 147
Sarah Bird knows a thing or two about search engine optimization. As the CEO of Moz, it’s the main thing her company focuses on and for good reason. …
6 years, 6 months ago