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Growth, Marketing, and Leadership with Katie Bullard, President of DiscoverOrg
Episode 126
Marketers have many skills and insights that can be valuable to companies at every level of their organization, and not just within the marketing tea…
6 years, 9 months ago
Improving Customer Loyalty through Rewards Programs with Leslie McNamara, Managing Director & CMO, Citi Retail Services
Episode 125
Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementin…
6 years, 9 months ago
Leveling Up Analyst Relations with Andrew Lochart, Sr. Director of Product Marketing at Unisys
Episode 124
The right analyst report can make a product marketer’s career. So how can a marketer make sure that analyst relations is something that works in thei…
6 years, 9 months ago
Scaling an Amazon Strategy with Kiri Masters, Founder and CEO of Bobsled Marketing
Episode 123
Amazon is becoming an ever-larger part of the distribution and marketing strategies for more and more brands. So how can brands optimize their presen…
6 years, 9 months ago
Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media
Episode 122
Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Medi…
6 years, 9 months ago
CMO Roundtable: Getting Started and SaaS Marketing
Episode 121
This episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and Si…
6 years, 9 months ago
Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension
Episode 120
Rebranding is never easy, even under the best circumstances. And Nick Ragone was not facing easy circumstances. When he took over as the CMO of Ascen…
6 years, 9 months ago
Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta
Episode 119
Ryan Carlson is Chief Marketing Officer at Okta. As the head of Okta's Marketing team, he oversees Product Marketing, Corporate Marketing, Demand Gen…
6 years, 9 months ago
The Inside Story with Lauren Weinberg, Global Head of Marketing at Square
Episode 118
Square might have started as a simple point of sale app for business owners, but in recent years it has grown to be so much more. With an incredible …
6 years, 9 months ago
Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs
Episode 117
When Rebecca Corlis first started building her marketing team at Owl Labs, she realized that the first type of employees she needed were generalists.…
6 years, 10 months ago