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Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic
Episode 116
When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years late…
6 years, 10 months ago
Mastering Partnership Marketing with David Yovanno, CEO & Director of Impact
Episode 115
In today’s noisy digital environment, breaking through and being heard is more difficult than ever. Many marketers ratchet up the number of exposures…
6 years, 10 months ago
Rethinking the Customer Journey with Judd Marcello, EVP of Global Marketing at Cheetah Digital
Episode 114
A lot of ink has been spilled about the idea of creating a great customer journey. But according to Judd Marcello, EVP of Global Marketing at Cheetah…
6 years, 10 months ago
Creating a Unified Customer Journey with Susan Campbell, Marketing Group Manager at Panasonic USA
Episode 113
When Susan Campbell first started creating content for Panasonic USA, it was mostly just email pieces that stood on their own. But as she went deeper…
6 years, 10 months ago
The Meaning of Brand with Seth Farbman, Former CMO of Spotify (Part 2)
Episode 112
What is a brand? According to Seth Farbman, former CMO of Spotify, it isn’t “a logo, or the name of the company, or anything marketing owns.” To Seth…
6 years, 10 months ago
Brand, Trust, and Transformation with Seth Farbman, Former CMO of Spotify (Part 1)
Episode 111
As a marketer and entrepreneur, Seth Farbman has helped to shape and transform some of the most recognizable brands. Seth Farbman was the former chie…
6 years, 10 months ago
Live from Israel: G-CMO Roundtable
Episode 110
We live in a world that is more connected than ever before. That means that more marketers are able to make a global impact, even if they aren't work…
6 years, 10 months ago
From Zero to IPO with Brian Rothenberg, Partner at defy.vc
Episode 109
Finding exponential growth is the dream and goal of every startup. It’s also extremely difficult. On this episode of Marketing Trends, we talked with…
6 years, 10 months ago
Getting to Know Your Target Market with Marie Rosecrans, SVP of SMB Marketing at Salesforce
Episode 108
As a marketing leader, getting to know your target market is crucial. Marketers who know and understand their customer-base are able to unlock expone…
6 years, 10 months ago
CMO Roundtable: A Practical Guide to Your First 90 Days as CMO
Episode 107
There have been Marketing Trends episodes about how CMOs should approach their first 90 days on the job. But on this episode, we talk with someone wh…
6 years, 10 months ago