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Bridging the Equity Gap with Emily Kramer, VP of Marketing at Carta
Episode 96
Millions of people know about the "pay gap," or the average difference in wage earnings for men and women in the USA and throughout the world. Relati…
6 years, 11 months ago
Illuminating the Dark Funnel with Ed Breault, CMO of Aprimo
Episode 95
Marketers are often proficient at diagnosing and patching holes in a funnel. We spot places where potential customers drop out of the buying process …
6 years, 11 months ago
Can Marketers Create the Future? The Exponential Power of Audacious, Repeatable Content with Ian Faison, CCO at Mission
Episode 94
This episode of Marketing Trends is a little bit different. We wanted to help give you a small peek behind the curtain of the things we are doing and…
6 years, 11 months ago
The Future of Digital Experience with Paige O'Neill, CMO of Sitecore
Episode 93
If it wasn't for a part-time job during Paige's P.h.D studies, she probably wouldn't be where she's at today. Thankfully, Paige O'Neill never looked …
6 years, 11 months ago
Building a Growth Mindset Marketing Team with Katrina Wong, VP of Marketing, Hired
Episode 92
When it comes to building a team, marketers often place the majority of their focus on getting the right people. But putting those people in a role a…
6 years, 11 months ago
Learning Marketing Leadership With Carrie Palin, CMO of Splunk
Episode 91
Early in her career, Carrie Palin was doing well but wasn't necessarily on the CMO track. But then friends and mentors challenged her to set her sigh…
6 years, 11 months ago
Data-Driven Storytelling with Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec
Episode 90
After Varun Kohli, Head of Strategic Marketing, PMO, & Global Demand at Symantec, launched one particular campaign early in his career, it nearly cra…
6 years, 11 months ago
The Biological Basis of Marketing with Geoffrey Miller, Ph.D.
Episode 89
Most Marketing Trends guests focus on a specific strategy, tactic, or technology. But Geoffrey Miller, Associate Professor of Psychology at the Unive…
6 years, 11 months ago
Mastering Developer Marketing with Vidya Peters, CMO of MuleSoft
Episode 88
Marketing to developers is notoriously difficult. They are independent-minded and hate being marketed to. On this episode of Marketing Trends, we tal…
6 years, 11 months ago
Changing Market Perceptions with Bob Madaio, VP of Marketing at Sharp Business USA
Episode 87
How do you establish a brand reputation in the B2B space when your brand has historically been known for consumer electronics? That is the question f…
6 years, 11 months ago