Podcast Episodes
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Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion
Episode 76
"Content only succeeds when it is helpful or resonates emotionally." That is the central thesis of Camille Ricketts' content strategy. Camille is the…
7 years ago
Making Marketing Useful with Laura Luckman Kelber, SVP of Marketing at Flexera
Episode 75
"Marketing is not fluff." Or at least it shouldn't be, according to Laura Luckman Kelber, SVP of Marketing at Flexera. According to her, not enough m…
7 years ago
How Design Thinking Can Transform Your Marketing with Whitney Mortimer, CMO & Partner at IDEO
Episode 74
From Apple’s first mouse to Palm’s first Personal Digital Assistant, IDEO has helped design some of the world’s most famous and important products. A…
7 years ago
Leading Cultural Transformation with Alexandra Morehouse, CMO of Banner Health
Episode 73
Few things a CMO does are as important as creating or transforming a culture within their team. And yet few things are as poorly understood as how to…
7 years ago
Leveraging the Feedback Economy with Leela Srinivasan, CMO at SurveyMonkey
Episode 72
Customer feedback is more readily available than ever before. So how do brands use that feedback and turn it into actionable insights? To find out, w…
7 years ago
SiriusDecisions Recap Part 2 (Practitioner Mixdown)
Episode 71
The Marketing Trends team sat down with some marketers at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on these re…
7 years ago
Creating Talk Triggers with Jay Baer, Founder and President of Convince & Convert
Episode 70
This episode features an interview with Jay Baer. Jay is the founder and president of Convince & Convert, an analysis and advisory firm that creates …
7 years, 1 month ago
Putting the “C” in CMO with Chandar Pattabhiram, CMO of Coupa and Jennifer Johnson, CMO of Tenable
Episode 69
On this special CMO Roundtable episode, Ian and Lauren are joined by Chandar and Jennifer to discuss what a new CMO can do in their first 90 days and…
7 years, 1 month ago
Collaborating Across the C-Suite with Meagen Eisenberg
Episode 68
Meagen Eisenberg is the CMO of TripActions, a corporate travel solutions provider. Prior to TripActions, she spent more than 20 years in high-tech an…
7 years, 1 month ago
Sparking Scalable Creativity with Keith Messick, CMO of Dialpad
Episode 67
Keith Messick is the Chief Marketing Officer (CMO) at Dialpad, a digital communications technology company. Previously, he served as the CMO at Lucid…
7 years, 1 month ago