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SiriusDecisions Recap Part 1 (CEO Mixdown)
Episode 66
5 Key Takeaways:
The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights…
7 years, 1 month ago
People-Based Marketing with Harsh Jawharkar
Episode 65
Harsh Jawharkar is currently Head of Enterprise Cloud, Platform, & Ecosystem Marketing at Atlassian. He also has experience in product and marketing …
7 years, 1 month ago
Real-Time Business Intelligence with Jen Grant, CMO of Looker
Episode 64
More data is being generated than ever before, and as data grows, so does the need to analyze and understand it quickly. To find out how marketers ca…
7 years, 1 month ago
Building a Culture of Learning with Yvonne Chen, VP of Marketing at Udemy for Business
Episode 63
Marketers have to master a variety of skill sets in order to excel. New platforms, tools, and technologies are constantly emerging. So how can they k…
7 years, 1 month ago
5 Takeaways from 50 Interviews with Ian Faison, CCO of Mission
Episode 62
"The reader who plucks a book from her shelf only once is as deprived as the listener who, after attending a single performance of a Beethoven sympho…
7 years, 1 month ago
Creating Value through Thought Leadership with Chris Cartrett, EVP at Aderant
Episode 61
How can a brand make itself a go-to source for thought leadership in an industry? To find out, we talked with Chris Cartrett. Chris is currently Exec…
7 years, 1 month ago
Aligning Revenue Operations with Kurt Stoll, Director of Marketing Automation at 3D Systems
Episode 60
Marketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly …
7 years, 1 month ago
Conversational Marketing with Qualified Founders Kraig Swensrud and Sean Whiteley
Episode 59
From founding their first company in 2006 to becoming top executives at Salesforce, Kraig Swensrud and Sean Whiteley have achieved a lot together. Mo…
7 years, 2 months ago
Purpose-Driven Marketing with Paul D'Arcy, SVP of Marketing at Indeed
Episode 58
Marketing has always been about more than just marketing for Paul D'Arcy (LinkedIn | Twitter). Throughout his entire career, Paul has sought to under…
7 years, 2 months ago
Marketing 5.0 with Erik Newton, VP of Growth Marketing at BrightEdge
Episode 57
Marketing has undergone many phases of change. Four phases since 1900, to be exact, according to Erik Newton (LinkedIn | Twitter). Erik is the Vice P…
7 years, 2 months ago