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Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery
Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery

Episode 206

Ellyn Raftery didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a …

6 years ago

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Why It’s Time to Treat Digital Experience Like Physical Events
Why It’s Time to Treat Digital Experience Like Physical Events

Episode 205

Simon Berg was 16 years old when he decided the education system wasn’t for him, but it wasn’t because he didn’t want to learn….In fact, all Simon ca…

6 years ago

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The Death of the Call Center: How Pypestream is Shifting the Conversation with A.I.
The Death of the Call Center: How Pypestream is Shifting the Conversation with A.I.

Episode 204

We’ve all spent countless hours on-hold just waiting for a customer service representative to answer the smallest of questions. But what if your quer…

6 years ago

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The Fight For Digital Accessibility is Here and It’s Not Going Away
The Fight For Digital Accessibility is Here and It’s Not Going Away

Episode 203

Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinki…

6 years ago

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Why Purchase Data is a Marketer’s Secret Weapon
Why Purchase Data is a Marketer’s Secret Weapon

Episode 202

Every day we make purchases. We choose to buy something at one place and not another. We pick this product over that one. And that purchase data — wh…

6 years ago

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How to Create Content that Works For Your Audience
How to Create Content that Works For Your Audience

Episode 201

Before she was writing for financial institutions, and before she owned her own media entity, Shondell Varcianna made a name for herself by paying of…

6 years ago

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Rebranding with Authenticity with Conga CMO, Daniel Incandela
Rebranding with Authenticity with Conga CMO, Daniel Incandela

Episode 200

Daniel Incandela always knew he wanted to be a storyteller...he just didn’t know that he'd be telling the stories for companies. The original plan wa…

6 years ago

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Getting Your Product to Market with Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO
Getting Your Product to Market with Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO

Episode 199

Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trus…

6 years ago

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Why Marketing is Undergoing a Renaissance with Sprinklr’s Grad Conn
Why Marketing is Undergoing a Renaissance with Sprinklr’s Grad Conn

Episode 198

Grad Conn has been called a near-perfect example of what a tech company CMO should look like. He’s a noble studier of his craft and a history savant,…

6 years ago

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Navigating the YouTube Ecosystem with Filmmaker David Hoffman
Navigating the YouTube Ecosystem with Filmmaker David Hoffman

Episode 197

David Hoffman is a communicator, storyteller, and communications consultant who has been working in various fields for decades. Although he started a…

6 years, 1 month ago

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