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The Death of Cookies and How Marketers are Responding
Episode 196
Scott Howe, the CEO of LiveRamp Holdings, is a marketing savant. Scott remembers great campaigns from his childhood, but one, in particular, has alw…
6 years, 1 month ago
The Art of Being Millennial Minded with Zebra Technologies CMO, Jeff Schmitz
Episode 195
For years, the notion of being a millennial has garnered varying degrees of responses. For Jeff Schmitz, the CMO of Zebra Technologies, the millennia…
6 years, 1 month ago
Adjusting to the New Normal with Okta CMO Ryan Carlson
Episode 194
Life is always throwing us curve balls that we need to adjust to — Ryan Carlson knows that. Ryan is the CMO of Okta, and recently he and his team had…
6 years, 1 month ago
Navigating A Rebrand and Finding Your North Star with David Marine, CMO of Coldwell Banker
Episode 193
Eighteen years ago, David Marine was a down on his luck job applicant. The recession had hit hard, he needed a job to provide for his wife and child.…
6 years, 1 month ago
Adapting and Easing the Shift to Virtual Events with James Huddleston
Episode 192
For many of us events represent opportunities for both personal and professional growth. They serve as a catalyst for helping individuals step outsid…
6 years, 1 month ago
Pushing the Pace of Innovation with SalesLoft CMO Sydney Sloan
Episode 191
Sydney Sloan is no stranger to Marketing Trends, in fact she’s already been a two-time guest. But when Salesforce released its State of Marketing rep…
6 years, 1 month ago
Owning the Role of the CMO with Micheline Nijmeh of Zscaler
Episode 190
Micheline Nijmeh is a three-time CMO and currently the CMO of Zscaler. But even 2020 has brought on new challenges for this veteran marketer. On this…
6 years, 1 month ago
Establishing Brand Voice and Embracing it with Potbelly CMO Brandon Rhoten
Episode 189
Understanding our voice and telling our story. That is something we all strive to be able to do. We want to know who we are and embrace it. And while…
6 years, 2 months ago
How to Manage your Share of Voice
Episode 188
Before the internet and before social media, PR accomplishments were measured in front pages stories and how many headlines you could garner. Today, …
6 years, 2 months ago
Why Understanding the Entire Client Journey is a Game-changer with Arthur Filip of HCL
Episode 187
Arthur Filip’s journey to HCL Technologies has been unique. There were stops along the way at companies such as Microsoft, Oracle, IBM and HP, before…
6 years, 2 months ago