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Aligning Your Marketing with Generation Z
Episode 226
No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite lik…
5 years, 9 months ago
Being Customer Driven With Data-Driven Marketing
Episode 225
When Martin Kihn was a disgruntled marketing consultant, he wrote a book called House of Lies. Millions of copies sold, a television offer, nearly f…
5 years, 9 months ago
How Many Drinks to .08 with BACtrack’s Shawn Casey
Episode 224
How many drinks does it take to get to .08? That single question lingers in the minds of consumers everywhere after a few drinks. What if the answer …
5 years, 10 months ago
Leveling Up Your Marketing to Fit the Digital Landscape
Episode 223
When Jared Drinkwater first joined BSN Sports, the company was still sending out physical catalogs to schools in an attempt to sell its products. As …
5 years, 10 months ago
But First, Coffee
Episode 222
But first, Coffee. Maybe you’ve seen the phrase hanging above a picture in a coffee shop or cafe, or maybe you first saw the phrase on Instagram. Reg…
5 years, 10 months ago
The Value of Data in Digital Marketing
Episode 221
The backbone of digital marketing is data. But how marketers use that data is what separates those who have success versus those who struggle. Richar…
5 years, 10 months ago
The Story Is What Sells
Episode 220
While it may seem like we are further apart than we’ve ever been before, we have actually never been more connected than we are today. That’s a lesso…
5 years, 10 months ago
Delivering the Next Wave Of Communication Tactics with SocialChorus CMO, Andrew Nester
Episode 219
In Andrew Nester’s own words, communication is what drives people. It motivates them. So why do we spend so little time creating and delivering new a…
5 years, 10 months ago
Rethinking The Driving Experience
Episode 218
There are many parts of the driving experience that we all would love to change. One of them is a challenge most of us have faced — a long commute fo…
5 years, 10 months ago
Dropping the I-N-G from Marketing and Why it Matters
Episode 217
Latane Conant always says it is her job to create a movement, and if you aren’t focusing on that movement, you really are not doing your job. Latane …
5 years, 10 months ago