Podcast Episodes
Back to SearchPushing Content at the Speed of Scale with Contentful CMO, Bridget Perry
Episode 295
The term, ‘content is king,’ has never been more true than it is today. But while marketers are racing to simply come up with effective content at th…
5 years, 1 month ago
What’s a Brand’s Promise Worth?
Episode 294
Let’s be frank: what your brand says and what it actually does are sometimes two very different things. With consumer expectations rising, they are n…
5 years, 1 month ago
Marketing to Value: How Vital Farms is Taking a Different Approach to Reach A Unique Demographic
Episode 293
Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequentl…
5 years, 2 months ago
Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes
Episode 292
We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behin…
5 years, 2 months ago
Helping Brands Achieve Ambitious Growth with Wunderman Thompson’s Melissa Dorko
Episode 291
In an ever-changing landscape mixed with rising customer expectations, a flurry of new channels to play in, and endless amounts of marketing tools, d…
5 years, 2 months ago
How the Best Marketers Use Data with Affinity Solutions CEO, Jonathan Silver
Episode 290
By now you’ve probably heard a lot of our guests talk about the need for marketers to have a 360-degree of their customers. But that begs the questio…
5 years, 2 months ago
The Future of MarTech and Being Data-Driven
Episode 289
In the security realm, no one person or product can fight cybercrime alone. And for marketers, no one product or tool out of a MarTech stack can sing…
5 years, 2 months ago
Developing a 360-Degree View of Your Customer
Episode 288
Marketing today is about being data-driven and understanding who your customers are. Developing a holistic view of the customer is about to get harde…
5 years, 2 months ago
How Byzzer is Driving Small CPG Business Growth with Data-Driven Strategies
Episode 287
Marketers constantly talk about knowing what your unfair advantage is. For small CPG manufacturers, which are often the driving force behind industry…
5 years, 2 months ago
How To Be An Advocate for Your Customers with Jennifer Mathissen, CMO Santander US.
Episode 286
The role of a marketer really is as simple as Jennifer Mathissen says it is.
“My job, and really most CMOs' job, is to be the primary advocate for the…
5 years, 2 months ago