Podcast Episodes
Back to SearchTurning Insights into Advertising with MTV Veteran and Current AdPredictive CEO, Kristin Frank
Episode 315
There is one thing that every marketer would say they need: content. But what makes for good content and what makes for the best content? Is it story…
4 years, 11 months ago
Acquiring Customers on Autopilot with Birdeye’s David Lehman
Episode 314
Here’s a contrarian thought: buying ads doesn’t win you customers. What does win is when previous customers are happy and willing to tell everybody e…
4 years, 11 months ago
The Power of Text: Text Message Marketing Best Practices with SlickText CEO, Matt Baglia
Episode 313
Text message marketing is a powerful tool — after all no other channel provides marketers with the same level of one-to-one communication that you ge…
4 years, 11 months ago
Using Content to Lure Clients into the Sales Funnel with HVR’s Meredith Stowe Christie
Episode 312
B2B marketing gets a bad reputation. Some will say it’s boring and you can’t be creative in the B2B space. But who wrote the rulebook that said B2B c…
4 years, 11 months ago
The Evolution of Advertising: How SVOD Services are Altering how Brands Advertise
Episode 311
Streaming services and connected television sets now dominate living rooms, but what influence has OTT programming had on brands when it comes to con…
5 years ago
Adopting an Omnichannel Strategy to Reach the African Consumer with Terragon’s Elo Umeh
Episode 310
Every corner of the world is different, and that means the way consumers buy and absorb media is different as well. In the U.S., email is a massive …
5 years ago
Getting Into the Game: How Learfield is Helping Brands Partner with Your Favorite School
Episode 309
Sports and brands are synonymous with one another. The Boston Red Sox are known for the famous Citgo signs that resides beyond the Green Monster. The…
5 years ago
Using ABM as a Driver for Business Growth with Zayo Group’s Kimberly Storin
Episode 308
Kimberly Storin strongly believes that culture beats strategy every day of the week and that you can be the best strategic marketer in the world, but…
5 years ago
Why A.I. is Every Marketer’s Secret Sauce
Episode 307
Every company has a secret sauce —it’s the differentiator that separates one company from the rest of the pack and keeps it successful long-term. Fo…
5 years ago
Analyzing the Future of Marketing and Remote Work with Salesforce’s Edward McDonnell
Episode 306
In 2021, data flows from multiple pathways to a marketer's desk, and the insights generated from those datasets feels endless. But one thing is becom…
5 years ago