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Why Marketability and Social Media is Altering the Playing Field for College Athletes

Episode 305

For years, college athletes have racked up Twitter and Instagram followers due to their on-the-field fame, but despite these large followings, a quar…

5 years ago

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Leveraging Partnerships to Gain Customer Trust with Willful CMO, Luke Sheehan

Episode 304

End-of-life planning is something we often put off. After all, nobody actually enjoys thinking about what happens after they die or where their perso…

5 years ago

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How Ring Went From a Video Doorbell to A Community of Loyal Users

Episode 303

Sometimes the best marketing campaign is the one you never expected. In an age when every shareable moment matters, and getting consumers to engage w…

5 years ago

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‌Transforming‌ ‌Business‌ ‌Strategies‌ ‌to‌ ‌Build‌ ‌Customer‌ ‌Trust‌ ‌with‌ ‌PwC’s‌ ‌J.C.‌ ‌Lapierre‌

Episode 302

Taking a customer-centric approach is difficult. It requires not only thinking differently, but also ignoring your own personal agenda for the greate…

5 years, 1 month ago

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Using Content to Power Business Decisions with Trade School Founder, Genna Franconi

Episode 301

Genna Franconi has been in digital marketing so long, she fondly remembers the day she pushed out the first Instagram post for Barbie. But social med…

5 years, 1 month ago

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More than JUST Egg: How Tom Rossmeissl and Eat Just Spearheaded a New CPG

Episode 300

Usually, marketers are fighting amongst their peers to generate brand awareness in an already saturated market. How does a camera maker get its lates…

5 years, 1 month ago

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How OOH Audio is Creating a Memorable In-Store Experience with Vibenomics CSO, Paul Brenner

Episode 299

Marketers are always looking for ways to get their message across to consumers. Whether that’s trying to get them to stop scrolling long enough to wa…

5 years, 1 month ago

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Reinvesting in Success: Why GHSP is Reconstructing its Marketing Team to Reflect the Changing Product Landscape

Episode 298

For years the automotive industry has served as a beacon of America's thriving commerce industry. Now that once-thriving sector is facing a global ch…

5 years, 1 month ago

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Why Fiverr is More than Just Five-Dollar Jobs

Episode 297

Not every marketing department has a large budget, and not every marketer has the endless resources needed to hire top-flight designers, editors, pho…

5 years, 1 month ago

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Why the Best Brands have an Interesting Point of View with Cheribundi CMO, Rob Willey

Episode 296

We have a saying here on Marketing Trends, ‘marketing is meant to be remarkable.’ But what exactly does that mean? Does that mean marketing is great …

5 years, 1 month ago

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