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Where A.I. Fits into your Marketing Strategy, with People.ai CMO, Justin Shriber

Episode 275

ROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet educat…

5 years, 4 months ago

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Understanding VICE Media Group’s Role as a Global Brand with CMO, Nadja Bellan-White

Episode 274

In an ever-evolving world full of raw and untapped potential, brands require a CMO who can keep up and take charge. That’s why when VICE Media Group …

5 years, 4 months ago

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How Marketing — and Championships — Changed the Red Sox Image, with CMO Adam Grossman

Episode 273

What kind of power can a World Series ring wield? Think of it like this: For nearly a century, no sports franchise dealt with, more frustration and h…

5 years, 4 months ago

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Getting the Most Out of Data with Spark Foundry Exec, Lisa Giacosa

Episode 272

Data, data, data. In 2021 it’s all you hear… especially if you’re a marketer. Whether you are taking calculated risks to ensure campaigns are rooted …

5 years, 4 months ago

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Getting Real with a No-Holds-Barred Marketer, Lumavate’s VP of Sales and Marketing, Stephanie Cox

Episode 271

Sometimes marketers can be too nice, or too respectful, or honestly, just not bold enough to either go wild or just say no. After all, the primary go…

5 years, 4 months ago

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Understanding the Modern Marketing Stack with McGaw.io Founder and CEO, Dan McGaw

Episode 270

Automation is hot. It’s new, exciting and it’s sexy. And let’s be real for a second, everyone loves it when their job gets just a little bit easier. …

5 years, 4 months ago

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Your Brand is Not Your Business with Yonder’s Founder, Chris Thomas

Episode 269

There are a few things in life Chris Thomas loves: The first is a delicious slab of ribs sitting on his dinner table. The second is playing the harmo…

5 years, 4 months ago

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How Marketers are Extending their Audience Reach Courtesy of CTV

Episode 268

Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade…

5 years, 4 months ago

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Rebrand Revisited: A Year Later, Coldwell Banker Successfully Navigated A Daunting Rebrand in Unprecedented Times

Episode 267

2020 will forever be remembered as the year of a once-in-a-century pandemic, but it should be recognized that it was the year we all got reacquainted…

5 years, 5 months ago

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A Winning 90-Day Strategy with Terminus CMO, Daniel Incandela

Episode 266

Marketing is all about trends, what’s hot and what’s not. What’s trendy and what’s a thing of the past. After all, the name of this show is Marketing…

5 years, 5 months ago

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