Podcast Episodes
Back to SearchPresent Versus Future Biases
Episode 49
This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We've already talked about personal biases, how…
6 years, 7 months ago
An Overview of Memory Biases
Episode 48
This behavioral economics podcast episode is about memories. Specifically, it will be an overview of memory biases Last week, we took a little break …
6 years, 7 months ago
A Behavioral Economics Analysis of Costco
Episode 47
If you've been listening to the podcast for a while, you have likely heard me mention Costco before. They do so many things differently than traditio…
6 years, 8 months ago
Biases Toward Others – Including Groups
Episode 46
This is the second episode in the series on "all the biases" broken up into eight categories. Last week, I told you about all the personal biases (an…
6 years, 8 months ago
Overview of Personal Biases
Episode 45
This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around 200 biases and then categorized t…
6 years, 8 months ago
Rebrand, Refresh or Reinforce?
Episode 44
How do you know when it is time to rebrand? I've been getting this question a lot by clients and listeners on social media. This inspired me to do th…
6 years, 8 months ago
A Guide for You to Create a Brainy Brand
Episode 43
Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may not know that I have an extensive backgro…
6 years, 9 months ago
Apple Card: A Behavioral Economics Analysis
Episode 42
We are digging into Apple's recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple Card was includ…
6 years, 9 months ago
Structuring Complex Choices: The "S" in NUDGES
Episode 41
This is the end of our series on nudges and choice architecture – we started with an introduction to the concept in episode 35 and have worked our wa…
6 years, 9 months ago
Give Feedback: The "G" in NUDGES
Episode 40
We are getting close to wrapping up our series on NUDGES today – and if you have been following along each week you know we went a little out of orde…
6 years, 9 months ago