Podcast Episodes
Back to SearchPain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
Episode 59
Buying things isn't all fun and games – and the process of paying for things can actually cause pain for many people. In fact, neuroeconomics has fou…
6 years, 5 months ago
Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
Episode 58
Last week was the tribute to NASA in honor of the 50 year anniversary of Neil Armstrong's first steps on the moon. In that episode I told you about t…
6 years, 5 months ago
5 Things Your Business Must Learn from NASA
Episode 57
In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics lessons you can learn from…
6 years, 5 months ago
Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
Episode 56
Hopefully, you tuned in last week for the special anniversary episode, where I went over the top episodes by downloads, your votes and some of my fav…
6 years, 6 months ago
Special Anniversary Episode: Celebrating the First Year of the Podcast
Episode 55
Welcome to season two of The Brainy Business. This episode is a special anniversary episode celebrating the first year of the podcast. I can't believ…
6 years, 6 months ago
Biases Toward Novelty and Stories
Episode 54
Today is our last episode in the series on biases – and the last episode of the first year of the podcast! Can you believe it? A whole year of behavi…
6 years, 6 months ago
An Overview of Lazy Brain Biases
Episode 53
We are getting near the end of our eight week series on all the biases. There is just one more to go after this one, which is about how our brains ar…
6 years, 6 months ago
Biases - Math is Hard
Episode 52
Last week we got to finally have the episode on time discounting, which was very exciting for me because as many of you know, it is my all time favor…
6 years, 6 months ago
Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
Episode 51
Today, we are getting back to our behavioral economics foundations episodes to discuss time discounting. I hope you enjoyed the last three episodes i…
6 years, 7 months ago
Selective Attention Biases
Episode 50
This has been an amazing month as I spoke at eight different events across the country on 6 different topics, from pricing to change management, why …
6 years, 7 months ago