Podcast Episodes
Back to SearchLoss Aversion: Why Getting New Stuff Is Not The Same
Episode 9
Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a series of episodes w…
7 years, 4 months ago
What is Value?
Episode 8
I'll be talking about the meaning of value on today's behavioral economics podcast. The past three episodes have been dedicated to the "it's not abou…
7 years, 4 months ago
Change Management (It's Still Not About The Cookie)
Episode 7
The past two weeks have been dedicated to my "it's not about the cookie" framework, which shows how the experience and all the things leading up to t…
7 years, 5 months ago
How To Sell From The Stage
Episode 6
Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today's episode about how to sell fro…
7 years, 5 months ago
The Truth About Pricing
Episode 5
Pricing is a top concern for most business owners, service people, and sales people. Today, I'm going to tell you the truth about pricing. The dirty …
7 years, 5 months ago
Questions or Answers
Episode 4
I am so excited about today's episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones…
7 years, 5 months ago
Do Lead Magnets Work and Do You Need One?
Episode 3
All over the place these days – they offer you something for free, you fill out a form and get onto their list.
So What Makes a Good Lead Magnet?
So …
7 years, 6 months ago
The Top 5 Wording Mistakes Businesses Make
Episode 2
This episode discusses the Top 5 Wording Mistakes Businesses Make — a highly requested topic when I did a survey on The Brainy Business Facebook page…
7 years, 6 months ago
Unlocking The Secrets Of The Brain
Episode 1
This episode is called Unlocking the Secrets of the Brain. And, in many ways, that is what the entire Brainy Business podcast will be dedicated to.
T…
7 years, 6 months ago