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Herding: Come On And Listen…Everyone Else Is Doing It

Episode 19

Herding is the topic of today's behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the…

7 years, 2 months ago

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Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee

Episode 18

Our brains can be primed to lean toward a thought or word or number. Today's behavioral economics podcast is another foundations episode, and it is a…

7 years, 2 months ago

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Unlocking the Power of Numbers

Episode 17

I take framing one step further and talk about the power of numbers in today's episode. This behavioral economics podcast will be a break from our fo…

7 years, 2 months ago

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Framing: How You Say Things Matter More Than What You're Saying

Episode 16

Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anch…

7 years, 3 months ago

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Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood

Episode 15

Today's behavioral economics podcast is about availability. This is another foundational episode that ties in to last week's episode about scarcity. …

7 years, 3 months ago

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Scarcity: Why We Think Less Available Means More Value

Episode 14

Fall is a favorite season of mine and probably a favorite season to many of you. It's also the time of year that my favorite honeycrisp apples are av…

7 years, 3 months ago

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Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More

Episode 13

Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with an "imposter syn…

7 years, 3 months ago

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Relativity: The Brain Can't Value One-Off Items

Episode 12

Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral economics fo…

7 years, 4 months ago

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Anchoring & Adjustment: The 1 Word That Increased Sales 38%

Episode 11

Today's behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode …

7 years, 4 months ago

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On Air Strategy Planning Session with Mariel Court

Episode 10

In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through this very first on air strate…

7 years, 4 months ago

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