Podcast Episodes
Back to SearchJingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode)
Episode 300
The ability to identify and interpret sounds is a vital aspect of human existence, shaping how individuals interact with the world around them. Sound…
2 years, 6 months ago
5 Years, 299 Episodes: Here Are Your Favorites
Episode 299
On the eve of the 300th episode of The Brainy Business, it felt like the perfect time to do a "best of" episode from the first five years of the show…
2 years, 6 months ago
The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)
Episode 298
Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents that evoke posit…
2 years, 6 months ago
Unlock Your Non-Obvious Thinking with Rohit Bhargava
Episode 297
Non-obvious thinking is an essential skill for marketers who want to innovate and stay ahead in their respective industries. By being open to new ide…
2 years, 7 months ago
Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)
Episode 296
In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different fra…
2 years, 7 months ago
Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson
Episode 295
Dr. Kurt Nelson is a behavioral scientist and founder of the Lantern Group. His expertise involves helping businesses align incentives and motivation…
2 years, 7 months ago
Understand Mapping: Mastering Choice Architecture in Business
Episode 294
In the context of choice architecture, mapping involves organizing options to make them easily comprehensible and help customers make better decision…
2 years, 7 months ago
How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
Episode 293
The core idea of multi-narrative storytelling involves identifying a central message or concept that resonates with the audience and then expanding o…
2 years, 7 months ago
Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)
Episode 292
Creating brain-friendly experiences involves understanding how human psychology and behavioral principles can be integrated into the design of produc…
2 years, 7 months ago
The Secret Sauce of Effective Decision-Making with Sam Evans
Episode 291
In order to design effective solutions, businesses need to have a clear understanding of the different types of decisions their customers make. Not a…
2 years, 7 months ago