Podcast Episodes
Back to SearchMemory Biases: Don't Forget To Listen! (Refreshed Episode)
Episode 280
Memory is a funny thing. We like to think we have these perfect pictures of what really happened in our minds waiting to be retrieved in pristine con…
2 years, 8 months ago
Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield
Episode 279
In today's conversation, I am joined by McDonald's Lauren Kemp and Stephen Springfield from the Aspen Center for Consumer Science. Last fall I saw th…
2 years, 9 months ago
How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)
Episode 278
As a Seattle girl, I love me some Starbucks so it is fun to refresh this episode which was one of the first (and most popular) behavioral economics a…
2 years, 9 months ago
The Human Experience with John Sills
Episode 277
In today's conversation, I am joined by John Sills. John is Managing Partner at the customer-led growth company, The Foundation. He's been in front-l…
2 years, 9 months ago
Surprise! It's Delightful (And Drives Loyalty) (Refreshed Episode)
Episode 276
Today's episode is all about surprise and delight. Hopefully, the title concept of this episode already has you in a happy and delightful mood (that'…
2 years, 9 months ago
The Illusion of Choice with Richard Shotton
Episode 275
In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from beh…
2 years, 9 months ago
Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)
Episode 274
Today I welcome Roger Dooley to The Brainy Business podcast for a refresh of our conversation about his book Friction. Featuring this discussion was …
2 years, 9 months ago
Mixed Signals: How Incentives Really Work, with Uri Gneezy
Episode 273
In today's conversation, I am joined by Dr. Uri Gneezy. Uri's research focus is on putting behavioral economics to work in the real world, where theo…
2 years, 9 months ago
iNcentives: The "N" in Behavioral NUDGES (Refreshed Episode)
Episode 272
Today's episode is all about iNcentives, specifically as they pertain to the concept of NUDGES. This episode first aired as part of a 7-part series I…
2 years, 9 months ago
The Power of Scarcity with Mindy Weinstein
Episode 271
Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing g…
2 years, 9 months ago