Podcast Episodes
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The 4 P’s of Being a CMO and Love in Your Content Episode
Episode 336
This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he c…
2 months, 1 week ago
The Sh*t Does Not Get Done in Your Org Chart Episode
Episode 335
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blo…
2 months, 2 weeks ago
The Ken on Win/Loss and Robert on AI Search Episode
Episode 334
This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis.
They have a fascinating di…
2 months, 3 weeks ago
The GTM Theatre and Formative Debt Episode
Episode 333
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Sub…
3 months ago
The Simon Brings the Research, and Robert is Overthinking Episode
Episode 332
This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in …
3 months, 1 week ago
The Whispered Brand Voice and Boundary Spanners Episode
Episode 331
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Vo…
3 months, 2 weeks ago
The Thomas Peham Entrepreneur's Journey Episode
Episode 330
This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins our host Ian Truscott to share his journey of leaving corporate l…
3 months, 3 weeks ago
The Head of AI and Insight Episode
Episode 329
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall …
3 months, 4 weeks ago
The AI for Scale, Volume, and Cannes Episode
Episode 328
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blo…
4 months ago
The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode
Episode 327
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz ca…
4 months, 1 week ago