Episode Details

This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay attention to beyond Product, Price, Place, and Promotion. Jon suggests it’s Politics, People, Planning, and Persuasion, and Ian digs into these 4.

Thirsty after all that talking, Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, and over a refreshing cocktail, they discuss an idea that Joe Pulizzi shared in their podcast (This Old Marketing) that perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else?

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Jon Evans: 5 Lessons From 250+ Marketing Leaders

• Mark Ritson: Attempts to update the four Ps are embarrassing

• Jon Evans: Uncensored CMO

• Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

• The MPN Awards

• This Old Marketing: Anthropic and The AI Scarlet Letter (545)

• Joe Pulizzi: The Two Questions Behind Perfect Content

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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