Podcast Episodes
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The Cathy on Funnels and Robert’s Pointy Bits Episode
Episode 316
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel I…
6 months, 4 weeks ago
The Slice And Rick Rubin on Work Episode
Episode 315
A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nic…
7 months ago
The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode
Episode 314
This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About…
7 months, 1 week ago
The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode
Episode 313
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ia…
7 months, 2 weeks ago
The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust Index Episode
Episode 312
This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Re…
7 months, 3 weeks ago
The Confessions of a CMO and Plural Brands Episode
Episode 311
This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research pap…
8 months ago
The Lisa Bonnano and Killing the SaaS Vibe Episode
Episode 363
This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS so…
8 months, 1 week ago
The It’s Not 2018 and 3 D’s of Product Content Episode
Episode 309
This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our…
8 months, 2 weeks ago
The Story Fails and Finding Your Busker Box Episode
Episode 308
This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quiz…
8 months, 3 weeks ago
The Community and Agent Authority Episode
Episode 307
This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual …
9 months ago