Podcast Episodes
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The Folklore and Mid-Year AI Reality Check Episode
Episode 326
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore wi…
4 months, 2 weeks ago
The LLMs as Analysts and Content Factory to Media Powerhouse Episode
Episode 325
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the…
4 months, 3 weeks ago
The Your Content is Your AI Problem and the Kayfabe Illusion Episode
Episode 324
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blo…
5 months ago
The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode
Episode 323
This week, former Forrester Research Director Jeff Clark, is back in the studio with our host Ian Truscott to discuss 5 tips for getting your content…
5 months, 1 week ago
The Agentic Prospecting and Content-Led Marketing Episode
Episode 322
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPart…
5 months, 2 weeks ago
The Earned Email, You Are a B2B Service and Caring If It’s Human Episode
Episode 321
This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye thi…
5 months, 3 weeks ago
The Jon Miller Predictions and Editing the Mediocre out of AI Episode
Episode 320
This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Mi…
5 months, 4 weeks ago
The Cathy on Personalization and Career Hedging with Robert Episode
Episode 319
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essenti…
6 months, 1 week ago
The Fighting Do Nothing and 6 Year Anniversary Episode
Episode 318
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketin…
6 months, 2 weeks ago
The Educating the Buyer and AI’s Impact on Marketing Jobs Episode
Episode 317
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, i…
6 months, 3 weeks ago