Podcast Episodes
Back to Search
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Episode 624
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers…
2 years, 1 month ago
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Episode 623
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the p…
2 years, 1 month ago
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Episode 622
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of l…
2 years, 1 month ago
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level
Episode 621
Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park Ci…
2 years, 2 months ago
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz
Episode 620
Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual tr…
2 years, 2 months ago
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Episode 619
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing s…
2 years, 2 months ago
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
Episode 618
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both succe…
2 years, 2 months ago
The Hidden Truth About Reputation Management with DJ Sprague
Episode 617
Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They disc…
2 years, 2 months ago
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Episode 616
Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the …
2 years, 2 months ago
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Episode 615
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic so…
2 years, 2 months ago