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Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Episode 580
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. The…
2 years ago
From Votes to Views: The Election’s Effect on Ad Spend
Episode 579
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on …
2 years ago
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Episode 578
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, p…
2 years ago
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Episode 577
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph a…
2 years ago
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Episode 576
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outd…
2 years ago
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Episode 575
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his ren…
2 years ago
Are We In a ’Phantom Recession”?
Episode 574
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting…
2 years ago
5 Reasons Why You Should Be Hiring in South America
Episode 573
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only br…
2 years ago
Off-The-Record: Marketers Unleashed
Episode 572
Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes.…
2 years, 1 month ago
How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd
Episode 571
Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what …
2 years, 1 month ago