Podcast Episodes
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Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You
Episode 604
Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, …
2 years, 4 months ago
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo
Episode 603
Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and…
2 years, 4 months ago
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Episode 602
Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies.…
2 years, 4 months ago
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Episode 601
Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how bu…
2 years, 4 months ago
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)
Episode 600
Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their persp…
2 years, 4 months ago
The Single Hardest Part of Scaling a Business Revealed
Episode 599
We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effectiv…
2 years, 4 months ago
The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency
Episode 598
Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journe…
2 years, 4 months ago
Why you're doing YouTube Ads wrong with Tom Breeze
Episode 597
Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies …
2 years, 4 months ago
3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
Episode 596
Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for business…
2 years, 5 months ago
Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?
Episode 595
Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possi…
2 years, 5 months ago