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The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

Episode 584

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as th…

2 years, 6 months ago

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Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

Episode 583

Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories…

2 years, 6 months ago

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The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Episode 582

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-wor…

2 years, 6 months ago

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Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

Episode 581

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digi…

2 years, 6 months ago

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Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business

Episode 580

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. The…

2 years, 6 months ago

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From Votes to Views: The Election’s Effect on Ad Spend
From Votes to Views: The Election’s Effect on Ad Spend

Episode 579

Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on …

2 years, 7 months ago

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The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson

Episode 578

Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, p…

2 years, 7 months ago

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(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Episode 577

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph a…

2 years, 7 months ago

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(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Episode 576

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outd…

2 years, 7 months ago

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The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

Episode 575

John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his ren…

2 years, 7 months ago

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