Podcast Episodes
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Meta Vs. Google: Enemies No More? How They Work Together with John Moran
Episode 635
Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive …
2 years ago
Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
Episode 634
AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital…
2 years ago
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula
Episode 633
Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value r…
2 years ago
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Episode 632
Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. J…
2 years ago
How to Create a Killer AI Chatbot in 4 Steps
Episode 631
Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They shar…
2 years, 1 month ago
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Episode 630
Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They brea…
2 years, 1 month ago
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
Episode 629
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a s…
2 years, 1 month ago
Which ‘Clicks’ Should I Care About in Digital Marketing?
Episode 628
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-a…
2 years, 1 month ago
How to Use TikTok Ads The Right Way to Grow Your Business
Episode 627
Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Scienc…
2 years, 1 month ago
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success
Episode 626
Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, en…
2 years, 1 month ago