Podcast Episodes
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[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
Episode 654
Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. Fr…
1 year, 10 months ago
5 Irresistible Shopify Features You NEVER Knew About…But Must
Episode 653
Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The convers…
1 year, 10 months ago
Finally! How to use Google Ads for Lead Generation
Episode 652
Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’r…
1 year, 10 months ago
The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It
Episode 651
Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and ove…
1 year, 10 months ago
How to Solve Your Digital Marketing Attribution Problem Once and for All
Episode 650
Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attributio…
1 year, 10 months ago
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Episode 649
On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of …
1 year, 10 months ago
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Episode 649
On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of …
1 year, 10 months ago
Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Episode 648
Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the crit…
1 year, 10 months ago
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
Episode 646
Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. The…
1 year, 11 months ago
YouTube vs. TV: Which Is Better?
Episode 645
Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He…
1 year, 11 months ago