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3 Essential Marketing Performance Indicators You’re Not Using…But Should
Episode 630
Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They brea…
1 year, 6 months ago
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
Episode 629
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a s…
1 year, 6 months ago
Which ‘Clicks’ Should I Care About in Digital Marketing?
Episode 628
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-a…
1 year, 6 months ago
How to Use TikTok Ads The Right Way to Grow Your Business
Episode 627
Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Scienc…
1 year, 6 months ago
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success
Episode 626
Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, en…
1 year, 6 months ago
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
Episode 625
Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a …
1 year, 6 months ago
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
Episode 624
Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers…
1 year, 6 months ago
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Episode 623
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the p…
1 year, 7 months ago
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)
Episode 622
Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of l…
1 year, 7 months ago
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level
Episode 621
Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park Ci…
1 year, 7 months ago