Podcast Episodes
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The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz
Episode 620
Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual tr…
1 year, 7 months ago
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Episode 619
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing s…
1 year, 7 months ago
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
Episode 618
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both succe…
1 year, 7 months ago
The Hidden Truth About Reputation Management with DJ Sprague
Episode 617
Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They disc…
1 year, 7 months ago
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Episode 616
Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the …
1 year, 7 months ago
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Episode 615
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic so…
1 year, 8 months ago
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Episode 614
Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They t…
1 year, 8 months ago
What Are Marketing Performance Metrics™ & Why Are They Important?
Episode 613
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes…
1 year, 8 months ago
How to Use the Microsoft Outage to Sell More of Your Stuff
Episode 612
Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strate…
1 year, 8 months ago
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak
Episode 611
In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fa…
1 year, 8 months ago