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Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison
Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison

Season 2024 Episode 171

David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated!

Discussion points include:

-…

2 years, 4 months ago

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Branded keywords will become increasingly more important than generic keywords - Austine Esezobor
Branded keywords will become increasingly more important than generic keywords - Austine Esezobor

Season 2024 Episode 170

Austine Esezobor and David Bain discuss why branded keywords will become increasingly more important than generic keywords.

Discussion points include:…

2 years, 4 months ago

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Entity building for better EEAT - with Sara Moccand-Sayegh
Entity building for better EEAT - with Sara Moccand-Sayegh

Season 2024 Episode 169

Sara Moccand-Sayegh and David Bain discuss entity building for better EEAT.

Discussion points include:

How do you build a digital entity?

What are the k…

2 years, 4 months ago

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The new AI landscape flips around the technical SEO rules - with Ulrika Viberg
The new AI landscape flips around the technical SEO rules - with Ulrika Viberg

Season 2024 Episode 168

Ulrika Viberg and David Bain discuss how the new AI landscape we all have found ourselves in flips around the technical SEO rules.

Discussion points i…

2 years, 4 months ago

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The resurgence of BrandSEO due to the rise of SGE - with Miracle Inameti-Archibong
The resurgence of BrandSEO due to the rise of SGE - with Miracle Inameti-Archibong

Season 2024 Episode 167

Miracle Inameti-Archibong and David discuss the resurgence of BrandSEO due to the rise of SGE.

Discussion points include:

What does brand SEO actually …

2 years, 4 months ago

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Combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates
Combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates

Season 2024 Episode 166

In this episode, David and Charlie discuss why you should be combatting cannibalisation and utilising the reviews system to take advantage of Google’…

2 years, 4 months ago

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Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel
Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel

Season 2024 Episode 165

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.

D…

2 years, 4 months ago

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The Importance of Visual Elements is going to be more important than ever - Mufaddal Sadriwala
The Importance of Visual Elements is going to be more important than ever - Mufaddal Sadriwala

Season 2024 Episode 164

Mufaddal and David discuss the Importance of how visual elements are going to be more than ever in the new world of SGE.

Discussion points include:

Why…

2 years, 4 months ago

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Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono Alderson
Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono Alderson

Season 2024 Episode 163

Independent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, in…

2 years, 4 months ago

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Keep a closer eye on the ever-changing SERPs – with Julia-Carolin Zeng
Keep a closer eye on the ever-changing SERPs – with Julia-Carolin Zeng

Season 2024 Episode 162

Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shi…

2 years, 5 months ago

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