Podcast Episodes

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It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez
It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez

Season 2024 Episode 274

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.

Talking points include:

How would you summarise the way …

2 years, 2 months ago

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Accept you don't know what is going on - with Kalin Karakehayov
Accept you don't know what is going on - with Kalin Karakehayov

Season 2024 Episode 273

David and Kalin discuss the importance of accepting that you don't always know what is going on.

Talking points include:

What do you mean by that?

What…

2 years, 3 months ago

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Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović
Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović

Season 2024 Episode 272

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms.

Talking points in…

2 years, 3 months ago

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Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku
Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku

Season 2024 Episode 271

David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google.

Talking points include:

What do you mean by S…

2 years, 3 months ago

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Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

Season 2024 Episode 270

David and Naomi discuss the importance of using your internal data to find exactly what your customers want.

Talking points include:

What internal data…

2 years, 3 months ago

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Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

Season 2024 Episode 269

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.

Talking points include:

W…

2 years, 4 months ago

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TTR - Time to Result - is key when planning page content - with Dan Taylor
TTR - Time to Result - is key when planning page content - with Dan Taylor

Season 2024 Episode 268

David and Dan discuss why Time to Result - is key when planning page content.

Talking points include:

What do you specifically mean by TTR - it sounds…

2 years, 4 months ago

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Don’t let AI take over your content strategy - with Alex Moss
Don’t let AI take over your content strategy - with Alex Moss

Season 2024 Episode 267

David and Alex discuss the importance of not letting AI take over your content strategy.

Talking points include:

What is a good use of AI?

How do you kn…

2 years, 4 months ago

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Update your information on Wikipedia/Wikidata - with Josh Greene
Update your information on Wikipedia/Wikidata - with Josh Greene

Season 2024 Episode 266

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata.

Talking points include:

What is Wikidata for the uninitiated?

How …

2 years, 4 months ago

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Change and challenges are inevitable in SEO - with Sarah McDowell
Change and challenges are inevitable in SEO - with Sarah McDowell

Season 2024 Episode 265

David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this.

Talking points include:

How often is it changing?

Ho…

2 years, 4 months ago

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