Podcast Episodes
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2024 will be the marketing era of “do more with less” - Adriana Stein
Season 2024 Episode 264
David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operatio…
2 years, 4 months ago
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
Season 2024 Episode 263
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
Wh…
2 years, 4 months ago
There's a lot that SEOs can learn from Paid Search - with Dave Cousin
Season 2024 Episode 262
Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use p…
2 years, 5 months ago
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona
Season 2024 Episode 261
David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.
Talking points include:…
2 years, 5 months ago
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile
Season 2024 Episode 260
David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel.
Talking points include:
What is…
2 years, 5 months ago
Optimise your use of Google Business Profile - with Greg Gifford
Season 2024 Episode 259
David and Greg discuss the importance of optimising your use of Google Business Profile.
Talking points include:
What are the key changes in Google Bus…
2 years, 5 months ago
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase
Season 2024 Episode 258
David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes.
Talking points include:
Why?
What sof…
2 years, 5 months ago
Focus on outcomes rather than outputs - with Chris Alderman
Season 2024 Episode 257
Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your …
2 years, 5 months ago
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis
Season 2024 Episode 256
David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation.
Aleyda says: “Sta…
2 years, 5 months ago
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy
Season 2024 Episode 255
SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and …
2 years, 5 months ago