Podcast Episodes

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What content is required for each stage of the buyer journey? Otuto Umeji
What content is required for each stage of the buyer journey? Otuto Umeji

Season 2025 Episode 294

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.

Talking points include:

How do you create content for …

1 year, 10 months ago

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Recognise your value and start earning what you deserve – with Adrijana Vujadin
Recognise your value and start earning what you deserve – with Adrijana Vujadin

Season 2025 Episode 293

It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight fo…

1 year, 10 months ago

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Prove your worth – with Lucia Dello
Prove your worth – with Lucia Dello

Season 2025 Episode 292

In a world where the value of SEO can often be overlooked by decision-makers, it’s essential for SEOs to be able to articulate the value of their act…

1 year, 10 months ago

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Leverage planning strategy, data analysis & what-if scenarios to navigate ambiguity - Jonathan Moore
Leverage planning strategy, data analysis & what-if scenarios to navigate ambiguity - Jonathan Moore

Season 2024 Episode 291

David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.

Talki…

1 year, 11 months ago

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Why you need to add social media to your search strategy - Sabine Ljunggren
Why you need to add social media to your search strategy - Sabine Ljunggren

Season 2024 Episode 290

David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.

Talking points include:

Why do you need to add social…

1 year, 11 months ago

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Why STORYTELLING Beats Traditional Link Building - with Desmond Boateng
Why STORYTELLING Beats Traditional Link Building - with Desmond Boateng

Season 2024 Episode 289

Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.

Talking points include:

Why is b…

1 year, 11 months ago

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Beat the competition with a consistent Link Building strategy! - with Ahmed Bhula
Beat the competition with a consistent Link Building strategy! - with Ahmed Bhula

Season 2024 Episode 288

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be c…

1 year, 11 months ago

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What's the Secret to Customizing GA4 Reports for SEO Success? - with Kyle Rushton McGregor
What's the Secret to Customizing GA4 Reports for SEO Success? - with Kyle Rushton McGregor

Season 2024 Episode 287

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.

Talking points include:

What are the cu…

1 year, 11 months ago

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PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell
PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell

Season 2024 Episode 286

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration bet…

2 years ago

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Focus on building a strong, recognizable brand - Dani Leitner
Focus on building a strong, recognizable brand - Dani Leitner

Season 2024 Episode 285

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of …

2 years ago

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