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WARC Talks: The best of Jeremy Bullmore
Episode 88
This week we’re looking at some of the wisdom of one of the greatest writers about advertising there is – Jeremy Bullmore. Here to guide us to his be…
3 years, 6 months ago
3 in 15: Leveraging retail media networks
Episode 87
Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for i…
3 years, 6 months ago
WARC Talks sustainability
Episode 86
This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cr…
3 years, 6 months ago
WARC Talks dentsu’s media trends 2023
Episode 85
This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trend…
3 years, 7 months ago
3 in 15: Marketing trends for 2023
Episode 84
This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the …
3 years, 7 months ago
3 in 15: Brazilian consumers during volatile times
Episode 83
This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers …
3 years, 7 months ago
WARC Talks brand purpose
Episode 82
This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marke…
3 years, 7 months ago
3 in 15: Using brand assets
Episode 81
This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. C…
3 years, 7 months ago
WARC Talks Finding Gen Z
Episode 80
WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-…
3 years, 8 months ago
WARC Talks Digital Commerce - Retail Media Today
Episode 79
Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media …
3 years, 8 months ago