Episode Details
Back to Episodes
3 in 15: The Future of Measurement
Episode 119
Published 3 years, 1 month ago
Description
David Tiltman, WARC's SVP Content, is joined by Paul Stringer, managing editor of Research and Insight at WARC to talk about The Future of Measurement report. Discussing the renaissance of marketing mix modelling, cross media measurement and the growing pains in retail media.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.