Episode Details
Back to Episodes
3 in 15: The Future of Measurement
Description
David Tiltman, WARC's SVP Content, is joined by Paul Stringer, managing editor of Research and Insight at WARC to talk about The Future of Measurement report. Discussing the renaissance of marketing mix modelling, cross media measurement and the growing pains in retail media.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts
Sign up to daily WARC News for free: https://www.warc.com/en/latest
Book a demo: https://www.warc.com/en/subscribe