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WARC Talks: What should brands expect from Chinese consumers as China reopens?
Description
This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation at HYPERS, and Jenny Chan, WARC’s China Editor. Since China's reopening what has changed, what has stayed the same, and what do marketers need to know about the Chinese consumer?
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