Podcast Episodes
Back to Search
3 in 15: Luxury marketing in an era of change
Episode 111
This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report…
3 years, 6 months ago
Planning for Effective Outcomes #5: Writing Creative Briefs
Episode 110
The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strateg…
3 years, 6 months ago
WARC Talks: Lessons from the WARC Rankings
Episode 109
This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from …
3 years, 6 months ago
Planning for Effective Outcomes #4: Metrics and Measurements
Episode 108
The fourth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about metrics and measurement with Harry …
3 years, 6 months ago
3 in 15: TikTok platform insights
Episode 107
David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the first Platform Insights report from…
3 years, 6 months ago
Planning for Effective Outcomes #3: Performance v Brand
Episode 106
The third episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about performance versus brand with Jellyf…
3 years, 6 months ago
WARC Talks: How measuring effectiveness combats ad fraud
Episode 105
This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring a…
3 years, 7 months ago
Planning for Effective Outcomes #2: Starting out right
Episode 104
The second episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about starting out right with Mark Ritson…
3 years, 7 months ago
WARC Talks: Better brand health tracking
Episode 103
This week we're talking about better brand health tracking with Jenni Romanuik, research professor at the Ehrenberg-Bass Institute. How can brands ge…
3 years, 7 months ago
Planning for Effective Outcomes #1: Setting the Scene
Episode 102
The first in a seven-part series on effectiveness. Hosted by On Strategy’s Fergus O’Carroll, the series kicks off with James Hurman of Previously Una…
3 years, 7 months ago