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3 in 15: The Consumer Crunch
Episode 77
This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide …
3 years, 8 months ago
WARC Talks budgets and ROI
Episode 76
This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is …
3 years, 8 months ago
3 in 15: Ad investment forecasts
Episode 75
Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad…
3 years, 9 months ago
WARC Talks Anti-personalisation
Episode 74
This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the coo…
3 years, 9 months ago
3 in 15: The state of creative effectiveness
Episode 73
This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness repo…
3 years, 9 months ago
WARC Talks: What does 'brand' actually mean?
Episode 72
This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish,…
3 years, 9 months ago
WARC Talks Communities and Creative Effectiveness
Episode 71
This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into f…
3 years, 10 months ago
WARC Talks Inflation and Economic Slowdown
Episode 70
This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar.…
3 years, 10 months ago
WARC Talks US automotive marketing
Episode 69
This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the ele…
3 years, 10 months ago
3 in 15 - Media Inflation
Episode 68
This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremen…
3 years, 10 months ago