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3 in 15: Luxury marketing in an era of change
Description
This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report, the WARC Guide to luxury marketing.
Topics covered include recent changes in the luxury market, big macro trends shaping marketing for luxury brands, and the impact on digitisation, e-commerce and the rise of the influencer economy on the luxury industry.
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