Podcast Episodes
Back to Search27: How to Blog by "Documenting" Instead of "Creating"
Season 1 Episode 27
In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove…
3 years, 10 months ago
26: How to Improve Conversions by "Eliminating Friction"
Season 1 Episode 26
Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downlo…
3 years, 11 months ago
25: How to Write Title & Meta Tags
Season 1 Episode 25
Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title t…
3 years, 11 months ago
24: Keyword Stuffing, Why & How to Avoid it
Season 1 Episode 24
"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings…
3 years, 11 months ago
23: Google Myth #1: How Rankings Work
Season 1 Episode 23
Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. …
3 years, 11 months ago
22: Search Engine Marketing vs Advertising
Season 1 Episode 22
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of mar…
4 years ago
21: From Scratch: What to do when (re)Launching your Website
Season 1 Episode 21
A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential …
4 years, 1 month ago
20: Let's Fix the Reason You're Not Blogging
Season 1 Episode 20
Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can sc…
4 years, 1 month ago
19: Google Analytics - Get More Leads from Your Website Traffic
Season 1 Episode 19
Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into custom…
4 years, 1 month ago
18: How to Publish "Secret Web Pages"
Season 1 Episode 18
If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that a…
4 years, 1 month ago